The Law of Affection Part 1

This short-form post is from an Instagram post by daniel_murphy_builds

“Impact millions, and make millions!”

MJ Demarco — The Millionaire Fastlane

This is an incredibly simple concept, but elegant in its instant applicability to any business in existence. I had fun talking about it with my friend, musician David Posso, during our first Instagram Live chat on August 15, and figured I would elaborate on this concept further.

This way this concept can help you gain a little clarity in your business too! 🔥 

A successful business at its core is a machine made to serve a need.

This leads me into the first part of the law of affection: The Magnitude, or how much does your product or service actually mean to someone?  🤝

For example, my company’s average remodel runs about $20,000-$25,000 per project because it is a high impact product meant to last a lifetime, but you wouldn’t expect someone to pay that much for a glass of water💧, right? 

Magnitude can be increased in many ways too. For our company, we obtained several construction licenses and have worked hard to earn and maintain our 5 stars🌟 on google, and our A+ rating on the Better Business Bureau. This allows us to charge more than a startup handyman could. 👍

To apply it to your business, first ask yourself, “How can I make my product or service matter more to my customer?” 

Magnitude starts with knowing your customer as deeply as you possibly can. You need to be intimately aware of their likes, dislikes, insecurities, strengths, weaknesses social groups, favorite brands, and aspirations. The more you know about them, the more you can engineer your brand to satisfy them the way they need and thereby, increase magnitude.

Want to know the next part of this concept that is critical to your business’s growth and success?

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